jdadmin

Home/Jordan Donich
Jordan Donich

About Jordan Donich

Jordan Donich is a Lawyer in Toronto

Content Marketing and Legal Liability

Content marketing is a growing way businesses are seeking to connect with potential clients. The idea behind this type of marketing, is that if a potential customer searches for a problem they are seeking to resolve and discovers relevant information, they are more likely to be interested in that business. But what if the potential customer relies on that information to their detriment, without contracting services of the business? For example, a potential client searches for a solution to their electrical problem, finds information online, relies on that information and gets injured. In this case, the potential customer may argue the business (they never actually hired) contributed to their damages. This person may argue they read the information on the website of a local business, relied on that information related to their electrical problem and as a result, got hurt. Whether or not the claim has any merit, the business may be dragged into unwanted litigation. To reduce the potential for a claim, businesses must be careful about what they write and how they hold themselves out to the public. The business should be weary about farming out cheap content writers as these people are most likely not trained in the particular profession and simply may not care about any liability. The business should also have a complete disclaimer explaining how the website operates to the public with terms of use. Take Made Electric for example, an electrical company here in Toronto. You will see they have professional information for the public without detailed instructions, and a comprehensive disclaimer.

Creating a Successful and Resilient Law Practice

With the COVID-19 outbreak causing a near complete lockdown of the country, life has changed in a huge way. Businesses all over Canada are suffering after having been forced to close their doors roughly two months ago. In most respects, law firms are no different. COVID-19 has exposed the vulnerabilities of many law firms, both small and large, including their reliance on open courts for revenue. As a lawyer, it is easy to get lulled into a false sense of confidence regarding job security. Many people believe that since crime will always exist, criminal lawyers will always be needed. The COVID-19 outbreak and lockdown that has accompanied it has shown that this is not always the case. With courts shut down, even recession proof criminal lawyers have been without work. The pandemic has put into perspective how important it is as a lawyer or any business owner to control expenses and make regular investments in the business. Control Expenses Law firms can experience periods of rapid growth during a strong economy. However, without proper budgeting and planning, they can just as easily find themselves failing during periods of economic downturn. This is especially true when there is little to no notice, as was the case with COVID-19. With overhead expenses remaining and no new business, many law firms have found themselves struggling financially, in some cases, not being able to cover overhead expenses. The best way to avoid this is to consistently manage the firm’s expenses. These expenses include rent, insurance costs, support staff and technology. While it may be tempting to spend more on expenses when the economy is strong, it is important to have overhead expenses that may be managed for a period